The National Lottery 30th Birthday Toolkit
"It's been a total game changer for us"
A unifying creative thought and message delivered at scale through the family, digital and social amplification and made famous by being impossible to ignore.
This phrase neatly encapsulates the impact the National Lottery funding has had on the projects, communities and people. It also dovetails with the overarching brand position of Allwyn, "Changing lives every day."
Since the first Lotto draw was broadcast on the 19th November 1994...
£49BN
raised for Good Causes
690k
grants awarded
This awe-inspiring amount of funding for Good Causes has improved the lives of millions of people across the UK.
The Last Two Game Changers Revealed at the Big Bash!
The massive celebration, shone a light on the year’s big moments including The National Lottery’s 30th birthday. But the big stars of the show, were Elvire Mavusi Matu and Craig MacLellan, our final two Game Changers!
Read More
Michael Sheen: My Game Changing Moment
Michael Sheen reveals how his Game Changing Moment backed by The National Lottery – his performance in The Passion in Port Talbot, 2011 – transformed his hometown and changed his life.
Read More
The National Lottery makes a news splash
Three decades of National Lottery funding has created an unparalleled legacy and this achievement hit the news channels along with BBC's One Show
Read MoreResources Centre
Everything you need for promotion and news.
Contact us
Click here to send us an email for further help and support
Game Changer Resources
Check out our Game Changing impact through our art installations, Game Changers stories and much more
Our latest News
Get the latest news on our Game Changer campaign, celebrating the National Lottery’s 30th Birthday
Logos, Branding & Templates
Your access to guidance, assets and templates
Darren Henley, CEO of Arts Council England and Chair of The National Lottery 30th Birthday Steering Group, representing all twelve National Lottery good cause distributors across the UK, said:
"The National Lottery makes a massive positive impact on people's lives in villages, towns and cities across the UK, helping communities and organisations to thrive.
"We're excited by Allwyn's vision to grow The National Lottery and to increase the funds it generates for these important projects. National Lottery players make a real difference to the fabric of our society every day. And Allwyn's plans for a modernised National Lottery will help fund so many good causes in the long term, supporting us as we make the magic of The National Lottery even greater than before."
Justin King, chair of Allwyn UK said:
"Over the next 10 years, our commitment is to increase returns to National Lottery-funded projects and build a legacy of change for good."
Andria Vidler, chief executive officer of Allwyn UK, said 2024 was a significant year for The National Lottery.
"We want the birthday year, and the decade that follows, to be full of more unmissable and unforgettable moments for more people in more ways."
If you have any questions about the 30th Birthday Programme or this tool kit please drop us an email at: gamechanger@lotterygoodcauses.org.uk.
Register for updates
Receive regular updates from the team on how the 30th Birthday programme is developing and be a part of the story! Sign up to our mailing list, we promise we wont spam you!